Think of your Instagram grid layout like your website, a brochure, or your brand portfolio. Then watch as new followers flock to your new and improved Instagram profile in droves! Why You Need to Create an Epic Instagram Grid Layoutįirst of all, though, why does having an awesome Instagram grid layout matter? Well, when an Instagram user lands on your page, they’re going to assess your photo grid and decide whether or not they want to follow you. In this way, you can easily plan your Instagram posts in advance and create a killer Instagram feed.Keep reading to discover how to create a beautiful Instagram grid layout and take your Insta feed to the next level. But, ultimately, the one thing that separates those Instagram accounts with a few hundred followers from those with thousands of followers is a consistent, eye-catching Instagram grid layout.After all, if a brand’s Instagram feed looked like a hot mess, would you follow it? Probably not… but then how do you create a beautiful Instagram feed? One sure-fire way is to stick to a consistent Instagram grid layout.A structured Instagram grid layout helps you plan the overall look of your feed based on each square on the grid. Once the grid is complete, we rely on Instagram Stories to drive to our profile and let the grid stay in tact for a few days.How do you decide whether or not to follow an Instagram account? The deciding factor for most of us is assessing an Instagram account’s feed to see if it looks interesting, professional, and relevant to us.Sure, Instagram users can follow a profile because they’ve heard of the brand elsewhere. It gives us content (and thus engagement) over multiple days and drives a habit with users. That’s why we like to post the content over a few days or even a week. Chances are Instagram’s algorithm will suppress some of your posts, especially if they’re not generating traction on their own. This is effective in driving curious followers to your profile in that moment and can be useful to drive engagement around a specific launch, but it also may feel a bit spammy to your audience. Some people post the grid all at once consecutively, which will flood your followers’ feeds. Once you’ve designed your content, it’s time to think about distribution. When you want to increase your Instagram profile views and make a big splash around one marketing moment.Simply design a fabulous grid once and leave it for curious followers looking to learn more about you. When you have limited resources to devote to Instagram but still want a brand presence on the platform.When you have a message or image that deserves more space.The following templates are good examples of designs that will be easy to fit together in a grid. Then use it as the background image for multiple square posts, using the same process as above. Once you’ve gotten your master design exactly as you want it, save it to your camera roll. The best designs for this are fairly symmetrical and collages are especially easy to work with. Start from Remixable Layout Grid TemplatesĪlternatively you can design your grid from a remixable template in the inspiration wall. And if you use your Instagram Stories for regular posts, you can leave your grid up for a while and still reap the benefits of sustained engagement. ![]() While an awesome design from our community or mesmerizing photograph may yield higher likes as a one-off, collectively a grid drives deeper engagement per user and proves effective in boosting our website clicks and profile views. Grid takeovers take some design know-how and time, but they’re worth the investment for large promotions, launches, or setting the visual tone of a new account. We save grid takeovers for special content pieces and promotions, such as this infographic in honor of Women’s History Month or for the slideshow takeover that’s on our feed right now. These work well to drive people to visit your profile in order to see the entire picture where they’re more likely to click on your bio link or engage with your Instagram Stories. Want to boost your Instagram profile views and website clicks? Here’s a savvy design trick that could help you do just that! Grid takeovers on Instagram use individual posts to create a larger picture on your profile page. How to Design a Grid Takeover for Your Instagram Feed
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